“BIG LIGHT,” a multi-faceted project running from 2015 to 2019, emerged during a period marked by significant global shifts in the perception and impact of technology. The project explores the complex relationship between humans and technology, focusing on how augmented and virtual realities reshape human identity, perception, and societal structures.
Launched publicly in 2016, a pivotal year in the global socio-political landscape, BIG LIGHT resonates with the growing concerns about the influence of technology on society. This period saw the rise of “big tech” companies, which began to exert unprecedented control over information, communication, and personal data. The same year witnessed Brexit and Donald Trump’s victory in the U.S. presidential election—events heavily influenced by data-driven strategies and social media manipulation, notably involving Cambridge Analytica. The emergence of the “post-truth” era, where objective facts became less influential than emotions and personal beliefs, further underscored the critical relevance of BIG LIGHT’s themes.
While BIG LIGHT critiques the growing dominance of technology and its role in shaping a fractured reality, it also offers a vision for a more balanced future. The project proposes a scenario where technology, rather than creating divisions, fosters deeper connections between AI and humans. It imagines a future where knowledge is freely shared and accessible, moving beyond the monopolistic tendencies of big tech. Through “techno-rituals”—innovative practices that blend ancient traditions with modern technology—BIG LIGHT envisions new forms of community and understanding that transcend the limitations of our current digital landscape.
BIG LIGHT delves into themes of control, trust, and the evolution of communication, drawing parallels between the mystical practices of the past and the digital technologies of the present. It imagines a future where human abilities are not overtaken by AI but enhanced in a symbiotic relationship that promotes mutual growth and collective advancement.
By connecting the historical with the futuristic, BIG LIGHT offers both a critique of the current technological landscape and a hopeful blueprint for a future where technology serves as a tool for empowerment, collaboration, and the pursuit of shared knowledge. The project challenges audiences to critically engage with the present while inspiring them to imagine a future where humans and technology coexist in harmony, shaping a reality that benefits all.